The Better Spot: Madilynn Beck
Madilynn offers valuable insights into the challenges and rewards of being a founder and provides tips for aspiring entrepreneurs.
Madilynn A. Beck
Madilynn Beck is the Founder and CEO of The Better Spot. Madilynn is a multihyphenate obsessed with fostering a culture of sustainable WellCare, where practitioners are at the center. Beck is an NYU alum and a loving mother of two young ones. As a psychotherapist, she focuses 100% on changing the WellCare industry by building The Better Spot.
What did you want to be as a 12-year-old?
Whitney Houston or Rudy Huxtable. More articulately, Rudy Huxtable grew up to be Whitney Houston.
Have you had any failed business experiences?
Plenty. I don't know a committed Founder who hasn't. My favorite (and later most heart-wrenching) was my 2011 eco-on-demand convenience app, "We Got You." Bike carriers that shopped and delivered everything from diapers to a 6-pack. Everyone thought instant delivery services would never compete with giants like 7/11 and on bikes! HA! My team waned and eventually dropped out.
How did you deal with that failure?
A lot of resentment and cussing eventually ideated onto what the market was trending at the time.
What do you have planned for the future?
We're launching our beta app to our private users at the end of this month. So, lots of listening and learning are in my immediate future.
We also recently relocated to an entirely new market, so aside from inundating myself with the community, I plan to discern how the immediate needs here differ (if at all) from those in previous markets.
Who is your favorite entrepreneur?
I'm currently in awe of Marsai Martin, actress/entrepreneur/producer. At such a young age, she intentionally surrounded herself with people that didn't underestimate her and empowered her to plant the seeds necessary to thrive. Her realism around the shelf life of her primary industry and her recognition of the power of influence she holds are impressive and inspiring.
Can you share the most exciting story that has happened to you since you began leading your company?
Since founding The Better Spot, the most compelling story is every single one where a stranger hears our model or resonates with our mission, and the conviction we hold becomes contagious. They believe in us as much as we believe in ourselves because the need is visceral.
What is the most significant risk facing your company?
The biggest threat is that we're playing beat the corporate clock. Like with "We Got You," we had an industry-revolutionizing idea but no trust funds or celebrity platforms. Not being able to raise the capital quickly enough to develop and strategically come to market or a lack of money to scale at the pace of need means we risk becoming another well-tech company that gets scooped up or copped by any person with backing.
What motivates you to get out of bed in the morning?
The belief is that what we're building can change the course of people's lives and not just on one side of the market. That doesn't just get me out of bed in the morning; it often keeps me from going to sleep at night. So sustainability isn't just an eco buzzword; it's a necessary life practice.
What keeps you up at night?
If it's not my motivation for the solution, it's the blatant perpetuation of the problem.
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