Next Up: Vol.5

Stay tuned for tips on growth marketing, customer success, and more! I will also share stories and insights of successful startup founders that faced different challenges.

As a business owner, you may wonder if you should invest your time and energy into social media platforms like Facebook, Instagram, or Twitter. After all, organic growth on social media can be slow, and building a solid following takes work. But the truth is that social media is still one of the best ways to reach new customers and grow your business. 92% of marketers say that social media is essential for their business.

The key to successful social media for business is to create quality content that engages your audience and helps you build relationships with potential and current customers. Of course, content must be interesting enough to get people to like, follow, and share your page, but it must also be relevant to your industry so that people see you as an authority in your field. Luckily, there are a few tried-and-true methods for creating quality content for social media platforms.

First, consider using creative visuals. People are visual creatures and are more likely to engage with content that contains images or videos. You can use free tools like Canva or Adobe Spark to create professional visuals without hiring a designer. Just make sure that your visuals are on brand and fit the style of your other marketing materials.

Second, take advantage of user-generated content. This kind of content—which includes reviews, testimonials, and product photos submitted by customers—is some of the most powerful because it comes from an unbiased source. People trust other consumers more than they trust businesses, so incorporating user-generated content into your social media strategy is a great way to build trust and grow your following.

Finally, don't forget the power of SEO regarding social media. Just like with your website, you need to make sure your social media profiles are optimized so they can be easily found by potential customers looking for businesses like yours. This means including relevant keywords in your profile descriptions and ensuring your profile links to your website.

Utilizing social media for organic growth may seem daunting at first, but with a little effort and creativity, it can be a powerful tool for growing your business. Quality content paired with SEO best practices will help you attract new customers and grow your following on social media platforms.

Madilynn Beck

How did you deal with that failure?

A lot of resentment and cussing eventually ideated onto what the market was trending at the time.

Who is your favorite entrepreneur?

I'm currently in awe of Marsai Martin, actress/entrepreneur/producer. At such a young age, she intentionally surrounded herself with people that didn't underestimate her and empowered her to plant the seeds necessary to thrive. Her realism around the shelf life of her primary industry and her recognition of the power of influence she holds are impressive and inspiring.

Can you share the most exciting story that has happened to you since you began leading your company?

Since founding The Better Spot, the most compelling story is every single one where a stranger hears our model or resonates with our mission, and the conviction we hold becomes contagious. They believe in us as much as we believe in ourselves because the need is visceral.

When it comes to website copy, you want to ensure that your visitors stay on your page and take the desired action. Whether signing up for a newsletter, making a purchase, or simply learning more about your company, powerful writing can help you achieve your goals.

So how can you make sure that your website copy packs a punch? Here are ten tips to get you started:

Ameet Mehta

What do you believe are the critical ingredients for a successful small business?

• A close connection with customers and an intimate understanding of their problems.
• Teammates are more like friends than colleagues
• Great customer support

What are your plans for the future?

We start two and acquire one business a year while creating $100mm in Enterprise value every year.

Are you dreaming of combining work and travel?

If you dream of combining work and travel, you're not alone! A recent study found that by 2025, more than 40 million Americans will be working remotely. And that's good news for the travel industry, which is predicted to grow to nearly $3 trillion by 2032.

So how can you make the dream of working and traveling a reality? Here are a few tips:

1. Stay connected with your colleagues and clients. Overcommunicate to ensure everyone is on the same page.
2. Hold yourself accountable. Create specific goals and track your progress regularly.
3. Stay motivated. Celebrate small victories along the way, and don't give up when things get tough.

If you're looking for more tips on how to work and travel simultaneously, sign up for our monthly newsletter! We'll send it straight to your inbox.

Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips.

In the meantime, feel free to contact me if you have any questions or need help implementing any of the strategies discussed in this month's issue. Have a great day!