The 1st Step to Growth: Vol.8

The 1st Step to Growth: Vol.8

Are you ready to supercharge your business? Look no further! I will also share one-of-a-kind stories and insights into successful startup founders that faced different challenges.

Most businesses struggle with creating content that engages their audience and drives results.

Knowing where to start, what topics to cover, or how to make your content stand out can be challenging. You might even feel like you're just shouting into the void.

Most of us know that content is essential, but creating content that engages our audience and drives results is challenging.

Content Marketing Institute states, "Only 30 percent of B2B marketers say their content marketing is effective." Unfortunately, that's a low number, meaning that 70% of businesses struggle to create compelling content.

The Norm Group can help. We're a team with a combined 28+ years of experience creating engaging content. We'll help you develop a strategy that works for you and drives results.

What you get in Vol.8
- Anthony Castrio -> Indie Worldwide
- Increase your conversions by 18%
- Stories to put you in a good mood
- Sam Fatoki -> Raindrop
- 3 critical factors to consider for venture capital
- Which founders are next up?

Anthony Castrio

Anthony Castrio is a nomadic software engineer with a passion for helping others. He's traveled through two dozen countries in the last four years, getting things done from his laptop.

Recently, Anthony quit freelancing to focus on indie hacking full-time. Unfortunately, despite being a software engineer by trade, most of Anthony's indie businesses are almost no code. So this year, he's spent a lot of time "un-coding," ripping out things he'd coded in favor of no-code alternatives that have vastly simplified his life.

For the last four years, Anthony has been freelancing as a fractional CTO and software engineer for hire. Now that he's a full-time indie hacker, he's not coding much; instead, he's doing 80% of marketing tasks. Admittedly, Indie Worldwide is the farthest thing from an overnight success story - it's taken him years to grow it to its current size - but that doesn't bother him.

Want to write persuasive emails that get attention and encourage readers to take action?

I help businesses increase their open email rates. I teach them to write persuasive emails that get attention and encourage readers to act. I have the knowledge and experience to help you create emails that stand out from the competition and get results.

Writing great emails can be difficult, but I can help. I'll teach you how to write attention-grabbing emails and motivate your readers to take action. As a result, you'll see a noticeable difference in your open rates – guaranteed.

- 8 misunderstood things about expectations
- Why you must embrace change
- 7 surprising rewards you won't see coming

Sam Fatoki

Sam is a Nigerian-born Creative Technologist with a diverse background in software engineering, product design, and photography. He is passionate about using technology to create meaningful experiences that empower people.

Samuel builds software products that are taking over the world based on his creative talents. With a witty sense of humor and an unwavering dedication to his work, Samuel is quickly becoming one of the most sought-after technologists in the industry.

Unsure if your startup is ready for venture capitalists?

I know the importance of finding the right investors for your business. So I work closely with 1st-time founders to help them determine if their startup is ready for VC funding. Our team of experts will guide you through every step of the process, from building a solid pitch deck to negotiating terms with potential investors.

With KnowCap, you can be confident that you're making the right decision for your business. We'll provide you with all the information you need to make an informed decision about VC funding – so you can focus on what's important: running your business.

Next Up
- Bassam Mirghani is the founder of Livshows, an award-winning platform for creative agencies to build robust, immersive, and memorable Augmented Reality (AR) experiences that blow minds, light-up faces, and get shared worldwide.
- Emily Leahy has spent the past 10+ years on an entrepreneurship journey while receiving high-level training to harness and master shifting states for performance. She lived in Silicon Valley during this time and has mentored over 1,000 people 1:1.

Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips.