Next Up: Vol.7

Next Up: Vol.7

Stay tuned for tips on growth marketing, customer success, and more! I will also share one-of-a-kind stories and insights of successful startup founders that faced different challenges.

Most businesses struggle with creating content that engages their audience and drives results.

Knowing where to start, what topics to cover, or how to make your content stand out can be challenging. You might even feel like you're just shouting into the void.

Most of us know that content is essential, but creating content that engages our audience and drives results is challenging.

Content Marketing Institute states, "Only 30 percent of B2B marketers say their content marketing is effective." Unfortunately, that's a low number, meaning that 70% of businesses struggle to create compelling content.

The Norm Group can help. We're a team with a combined 28+ years of experience creating engaging content. We'll help you develop a strategy that works for you and your audience, and we'll help you create content that engages and drives results.

What you get in Vol.7
- John Viannie Wasswa -> Cyanase
- 6 steps to create a killer branding strategy
- Stories to put you in a good mood
- Zack Anselm -> Therr
- The importance of customer journey mapping
- Which founders are Next Up?

John Viannie Wasswa

John Viannie Wasswa is the founder of Cyanase, an investment infrastructure for the internet. After graduating from Makerere university, he chose to work on something that could change the world.

He started working on Cyanase in March 2020, and his computer broke down three weeks into building the infrastructure. Unfortunately, he didn't have money to buy another PC, so he developed the mobile app and website using his Android phone!

He initially launched Cyanate as a student investing platform. In 2022, the company pivoted to create APIs that enable consumer-fintech-facing companies to integrate wealth management products into their platforms.

What can encourage more POC to get involved in investing?

Exposure! I met a couple of wealthy Africans that needed help understanding angel investing. They take the real estate, stocks, and bonds. We have lots of Warren Buffets and Peter Thiels. However, this can change if they expose the beauty of investing in startups.

Then if we can have non-minorities invest in minorities, the minorities can grow and invest in other minorities. For example, please look at flutterwave, one of Africa's unicorns, and its founders are investing in other African startups.

You might think you know all there is to branding, but do you?

Branding can be one of the most important aspects of any business, large or small. It helps customers identify your company and sets you apart from the competition.

That's why I've put together this guide to branding - so you can learn everything there is to know about it. I'll teach you how to create a strategy that works for your company, find your target audience, and make sure your brand stands out from the rest.

- A founder’s guide to early startup fundraising in 2023
- Social commerce is the future of shopping, and I’ll tell you why
- Why are Nike Air Jordans still popular after all these years?

Zack Anselm

Zack Anselm is a tech founder who has been developing full-stack apps for almost ten years. He started an independent record label in college and has since gravitated toward early-to mid-stage startups. Zack is currently building a local-first social platform.

How did you fund your company during a challenging economic climate?

We didn't. We were starting to seek funding right before this fiasco started taking hold. We learned a boatload of knowledge about what we needed to improve to land a deal, and then the economy turned. So rather than spinning the wheels and burning energy trying to fundraise, we focus on the product. We want to ensure that we are in a perfect position to land an investor when the economy recovers.

Do you want to learn more about your ideal customer?

Defining your Ideal Customer Profile (ICP) is the first step in understanding your target market. Once you know who you're selling to, creating a customer journey map becomes easier.

A customer journey map lays out all possible interactions a customer could have with your company - from discovering your product to becoming a repeat buyer. It's essential to map out each stage of the customer journey to identify potential pain points and areas where you could improve your customer experience.

Next Up
- Anthony Castrio is a nomadic software engineer traveling the world for the last four years. He's worked on projects from his laptop in over two dozen countries. Anthony is passionate about helping others, and he recently quit freelancing to focus on indie hacking full-time.
- Sam Fatoki is a Nigerian-born Creative Technologist with a diverse background in software engineering, product design, and photography. He is passionate about using technology to create meaningful experiences that empower people.

Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips.

In the meantime, feel free to contact me if you have any questions or need help implementing any of the strategies discussed in this month's issue. Have a great day!