Next Up: Vol.3

Next Up: Vol.3

Stay tuned for tips on growth marketing, customer success, and more! I will also share one-of-a-kind stories and insights of successful startup founders that faced different challenges.

The Norm Group

Our approach is based on data-driven insights and real-world experience, so you can be sure your content will reach the right people at the right time.

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Pull Hook Golf: Matt Cook

We all know one of those guys. The guy who, no matter how successful he becomes, is still the same person he was in college. For me, that guy is Matt. I met Matt in business school, and we immediately hit it off. He told me he was starting his own company, and I wasn't surprised at all.

And boy, did he make a success of it! His company quickly became an enterprise. But even with all his success, he never lost his down-to-earth attitude.

I don't get to see Matt as often as I'd like now that we're so busy, but every time I do, it's like we never missed a beat. He's still the funny guy making bogeys on the golf course.

What motivated you to start your company?

The entrepreneurial mindset and want to do what I love, which for me is golf, was the motivation behind starting Golf Pros NYC and Pull Hook Golf.

Can you share a story about the funniest mistake when you first started?

When I first started Golf Pros NYC, an indoor teaching facility in Midtown NYC, the funniest mistake did not realize I needed to keep toilet paper in stock. It seems simple, but I had never run a facility before.

I remember running around the corner to CVS because a customer got stuck in the bathroom without toilet paper before a lesson.

Then, can you tell us what lesson you learned from that?

The small details matter when starting a business. You realize in those moments that no matter how excellent a product/service you may have if you skip over the small details, it can ruin the entire experience for a customer.

Everyone’s favorite part of a firework’s show is the finale - I captured my younger brother enjoying the lights.

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When it comes to writing compelling content, less is more. So keep your sentences short and to the point. Avoid using jargon or technical language that your readers may not understand. And always proofread your work for errors before publishing it.

The Norm Group

Bad Birdie: Jason Richardson

Bad Birdie is the new golf brand on the scene, and they're changing the game. Players everywhere are taking notice of Bad Birdie's exciting polos, and the company is quickly gaining a reputation as the best in golf. So many top players now wear Bad Birdie, winning tournament after tournament.

When Richardson decided to create Bad Birdie, he wanted it to reflect golf's values - simplicity and traditionalism. As a result: solid colors with stripes became prominent elements in all aspects, from design down to production processes. As a result, they're easy for players with limited time on their hands but still want something classy looking without compromising quality or performance.

Who is your favorite entrepreneur?  

I don't have one specific entrepreneur that I love. I prefer to learn so many theories on running a business from various people. Right now, I'm listening to the All-In podcast, which features four entrepreneurs in the VC space. I highly recommend it.

What is missing for Arizona entrepreneurs to succeed?

We need more incentives from the state to move young companies here, ultimately bringing more resources and talent. Tax incentives for small businesses who move here, builders who develop new commercial spaces, or hosting big trade conferences like an SXSW could do a lot for us.

Support me:

30 best gifts for entrepreneurs & personal growth

The best gifts for entrepreneurs should always be memorable - something the customers will cherish for many years. Finding an exciting mix of thoughtfulness and functionality is essential when you want your recipients to begin this new career and even their own lives.

A business magazine or website subscription that they can read to stay up-to-date on trends and new ideas in their industry is an excellent gift for any entrepreneur. They can also use a gift card to a popular online retailer to purchase anything they need for their business, from office furniture to marketing materials.

Personalized thank-you cards are also an excellent gift for entrepreneurs. They can use them to show their client's and customers' appreciation.

If you're looking for the perfect gift for an entrepreneur, look no further. We've compiled a list of the best gifts for entrepreneurs, from luxurious items to practical tools that can help them grow their businesses. So whether you're shopping for your loved one or someone else, these gifts will please any busy entrepreneur.

Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips.

In the meantime, feel free to contact me if you have any questions or need help implementing any of the strategies discussed in this month's issue. Have a great day!