Next Up Vol.3

Next Up Vol.3

I'll explore simple ways to take your business up a notch in this monthly series. Stay tuned for tips on marketing, sales, operations, and more! I will also share stories and insights of successful startup founders that faced different challenges.


Our approach is based on data-driven insights and real-world experience, so you can be sure your content will reach the right people at the right time.

Apply now for early access and take your content marketing to the next level.

The Norm Group

We all know one of those guys. The guy who, no matter how successful he becomes, is still the same person he was in college. For me, that guy is Matt. I met Matt in business school, and we immediately hit it off. He told me he was starting his own company, and I wasn't surprised at all.

And boy, did he make a success of it! His company quickly became an enterprise. But even with all his success, he never lost the down-to-earth attitude.

I don't get to see Matt as often as I'd like now that we're so busy, but every time I do, it's like we never missed a beat. He's still the funny guy making bogeys on the golf course.

Pull Hook Golf: Matt Cook

What motivated you to start your company?

The entrepreneurial mindset and want to do what you love, which for me is golf, was the motivation behind starting Golf Pros NYC and Pull Hook Golf.

Can you share a story about the funniest mistake when you first started?

The funniest mistake when I first started Golf Pros NYC, which was initially an indoor teaching facility in Midtown NYC, was not realizing I needed to keep toilet paper in stock. It seems simple, but I had never run a facility before.

I remember running around the corner to CVS because a customer got stuck in the bathroom without any toilet paper before a lesson.

Then, can you tell us what lesson you learned from that?

The small details matter when starting a business. You realize in those moments that no matter how excellent a product/service you may have, if you skip over the small details, it can ruin the entire experience for a customer.


Everyone’s favorite part of a firework’s show is the finale - I captured my younger brother enjoying the lights.

Are you looking to create more compelling content for your marketing campaigns?

If so, you're in luck. By following these seven insider secrets, you can become a better writer and create content that engages your audience.

1. Start with a strong headline.

A good headline is essential for grabbing your reader's attention. It should be clear, concise, and to the point. Avoid clickbait headlines that make promises they can't deliver. Instead, focus on creating headlines that accurately reflect the content of your article.

2. Write in a clear, concise style.

When it comes to writing compelling content, less is more. So keep your sentences short and to the point. Avoid using jargon or technical language that your readers may not understand. And always proofread your work for errors before publishing it.


The Norm Group

Bad Birdie is the new golf brand on the scene, and they're changing the game. Players everywhere are taking notice of Bad Birdie's exciting polos, and the company is quickly gaining a reputation as the best in golf. So many top players now wear Bad Birdie, winning tournament after tournament.

When Richardson decided to create Bad Birdie, he wanted it to reflect golf's values - simplicity and traditionalism. As a result: solid colors with stripes became prominent elements in all aspects, from design down to production processes. As a result, they're easy for players with limited time on their hands but still want something classy looking without compromising quality or performance.

Bad Birdie: Jason Richardson

Who is your favorite entrepreneur?  

I don't have one specific entrepreneur that I love. I prefer to learn so many theories on running a business from various people. Right now, I'm listening to the All-In podcast, which features four entrepreneurs in the VC space. I highly recommend it.

What is missing for Arizona entrepreneurs to succeed?

We need more incentives from the state to move young companies here, ultimately bringing more resources and talent. Tax incentives for small businesses who move here, builders who develop new commercial spaces, or hosting big trade conferences like an SXSW could do a lot for us.



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30 Best Gifts For Entrepreneurs & Personal Growth

The best gifts for entrepreneurs should always be memorable - something the customers will cherish for many years. Finding an exciting mix of thoughtfulness and functionality is essential when you want your recipients to begin this new career and even their own lives.

A business magazine or website subscription that they can read to stay up-to-date on trends and new ideas in their industry is an excellent gift for any entrepreneur. They can also use a gift card to a popular online retailer where they can purchase anything they need for their business, from office furniture to marketing materials.

Personalized thank you cards are also an excellent gift for entrepreneurs. They can use them to show their client's and customers' appreciation.

If you're looking for the perfect gift for an entrepreneur, look no further. We've compiled a list of the best gifts for entrepreneurs, from luxurious items to practical tools that can help them grow their businesses. So whether you're shopping for your loved one or someone else, these gifts will please any busy entrepreneur.


Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips on growing your business.

In the meantime, feel free to contact me if you have any questions or need help implementing any of the strategies discussed in this month's issue. Have a great day!


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