Next Up: Vol.6

Stay tuned for tips on growth marketing, customer success, and more! I will also share stories and insights of successful startup founders that faced different challenges.

Will we see crypto on the S&P index in 2023?

The history of business transactions

In any business, the most important thing is to make a profit. And to make a profit, you need to have customers willing to buy your product or service. In the past, businesses would find new customers by advertising their products and services in newspapers or magazines. But with the rise of the internet, companies can now reach out to potential customers worldwide through websites and social media platforms.

Currency and the internet

As the internet has become increasingly popular, it has also become a place where people can buy and sell products and services. Now, websites and social media platforms are dedicated to helping people make online transactions. One of the most popular currencies on the internet is Bitcoin.

Blockchain technology and its implications for business

The internet has had a profound effect on the way companies operate. Not only can companies reach out to potential customers all over the world, but they can also conduct transactions online. One of the most popular currencies on the internet is Bitcoin, and blockchain technology is changing how businesses operate. Some companies have already adopted blockchain technology, and Chris can tell you why.

The Amateur Investors: Chris Alaimo

Chris Alaimo is an engineer by degree, host of The Amateur Investors podcast, and Multimedia Producer for Bitcoin Magazine. He fell hard down the Bitcoin rabbit hole after the March 2020 crash. His passion is for educating and learning about Bitcoin.

He enjoys soccer, football, ultimate frisbee, and hanging out with fellow Bitcoiners. Chris loves to talk to anyone and everyone about any topic, so feel free to shoot him a DM on Twitter!

What do you believe are the critical ingredients for a successful business?

You will probably fail multiple times, but the lesson to learn is to fail fast and often but learn from it each time you die. You can also expedite the process by learning from other people's mistakes.

“A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.”

What keeps you up at night?

The sudden collapse of the fiat money system before the poor and middle class could learn about the importance of sound money, Austrian economics, and bitcoin.

Since the early 2000s, SEO Gurus have been touting the importance of optimizing sites for specific keywords. And they've been right - if done correctly, SEO keyword optimization is one of the cornerstones of a successful digital marketing strategy.

SEO Optimization essentially means using the correct keyword phrases on your website so that search engines can easily find and index your site. When done correctly, SEO keyword optimization will help your website rank higher in search engine results pages (SERPs), helping you attract more organic traffic.

However, it's important to note that SEO keyword optimization is just one part of a successful digital marketing strategy. To be successful, you need to have a well-rounded approach that includes other marketing channels, such as social media marketing, email marketing, and content marketing. Nevertheless, optimizing your website for keywords is a great place to start if you're looking to get started with SEO and aren't sure where to begin.

MotivateU: Jenn Strout

Jenn is a genius. She was given her first computer by her grandfather at the age of 4 and began teaching herself math at five years old. By 10, she had written her first screenplay, developed her first webpage at 12, and coded a novel program by 20. Then, this past summer, she patented her first invention.

With over a decade of work experience as a counselor in the mental health field and more than 18 years of research experience under her belt, Jennifer leads her team toward leveraging technology and innovation to enable businesses and individuals to efficiently and effectively achieve their goals. Funny, intelligent, and determined - Jennifer is someone you don't want to mess with!

What advice can you provide founders struggling with fundraising during these economic times?

Unfortunately, there's no easy answer for how to deal with the current state of fundraising, especially for underrepresented founders. If you have been fortunate enough to raise in the past, reach out to your existing investors, who may be interested in investing more and may have new referrals. If you haven't already, cut down your burn rate.

Check to make sure you need any software you are using. Can you cut back even on the level of plans, use free resources, etc.? If your startup generates revenue, you may get an alternative funding source, such as loans.

Overall, even though these times are tough, remember that your clients are still your primary focus, and even if you can raise them, you still have to generate revenue. So try to use this time to double down on sales and marketing.

I'm often asked what I think about customer success at Jasper. It's a complex topic, but I like to break it down into simple principles.

First and foremost, I believe that customer success is about creating long-term relationships with our customers. We want them to succeed in the short and long term. That means helping them overcome challenges, achieve their goals, and continue to use our product or service in the future.

Secondly, I believe that customer success is everyone's responsibility. From the CEO to the front-line support staff, we all play a role in ensuring our customers' success.

Finally, I believe excellent customer service is the key to strong customer relationships. If we can provide an outstanding experience throughout the customer journey, they'll be more likely to stay with us for the long run. Keep these principles in mind as you build your approach to customer success!

Thank you for reading! I hope you found this month's newsletter helpful and informative. Be sure to return next month for more tips.

In the meantime, feel free to contact me if you have any questions or need help implementing any of the strategies discussed in this month's issue. Have a great day!