3 Effective Ways To Find Micro-Influencers For Your Brand: The Norm Group

3 Effective Ways To Find Micro-Influencers For Your Brand: The Norm Group
Photo by Jenny Ueberberg / Unsplash

Discover how to find micro-influencers on Instagram, Twitter, and YouTube with these methods. Also, learn tips for the best ways to reach out so you can start working with influencers!

Why Micro-Influencers?

  1. Better engagement rates
  2. Targeted audience
  3. More affordable
  4. More authentic

Are you looking to understand why micro-influencers are a better fit for small, boutique brands? Then, I was hoping you could read this article, where I shared thoughts on this topic.

What Are Your Goals?

Micro-influencers are social media users with a smaller but highly engaged following. When brands work with micro-influencers, they're usually looking to achieve one or more of the following goals:

  1. First, generate user-generated content for their marketing channels.
  2. Build brand trust and awareness in the long-term at relatively small costs.
  3. Finally, drive conversions by leveraging the influencer's audience and relationship with them.

Do you want to learn more about how micro-influencers can help your brand? Then check out this guide, where we discuss the abovementioned goals. We also share some tips on finding and working with micro-influencers so that you can grow your brand with this powerful tool.

How To Find Influencers

As a business owner, you are always looking for new ways to grow your brand and reach more customers. Social media is a great way to do this, and one of the most popular platforms is Instagram. However, with over 1 billion monthly active users, standing out from the crowd can be challenging. One way to do this is to work with micro-influencers. These are social media users with a relatively small following but highly engaged with their audience.

There are a few different ways to find micro-influencers. One is to do a hashtag search. Look for hashtags relevant to your industry or niche, and see who is using them. Another method is to look through the followers and following of similar accounts to yours. These are likely to be people interested in the same things as your target audience. Finally, you can use dedicated software like Hootsuite or BuzzSumo.

Once you have found some potential micro-influencers, reach out to them and see if they would be interested in working with you. If they are, collaborate on creating content that will help promote your brand and reach more people.

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Hashtags

Social media is a great way to connect with others and share your thoughts and ideas. However, it can also be a great way to grow your blog or business. One of the best ways to do this is to find and connect with social media influencers.

There are a few different ways to find social media influencers. One of the easiest ways is to search for them using relevant hashtags. For example, if you have a beauty-related blog, you might search for hashtags like #makeupblogger or #bblogger. Bring up a list of relevant accounts that you can then go through and filter as needed.

Another great tip is to reach out and communicate with potential influencers directly. Proactively reaching out can be done by leaving comments on their posts or sending them direct messages. If you have a mutual connection, be sure to mention that. Influencers are more likely to respond if they feel like they already have a relationship with you.

Finally, once you’ve connected with an influencer, nurture that relationship. For example, try collaborating on projects or cross-promoting each other’s content.

You know how important hashtags are if you're using social media to grow your blog or business. Hashtags help you to reach new audiences and to communicate with like-minded people. But did you know there are two different ways to use hashtags on Instagram?

When you plug a hashtag into the Instagram explore feature, you'll see two different sections - "Accounts" and "Tags." The Accounts section will show you all the accounts using that particular hashtag. The accounts section is excellent for finding new influencers to follow or collaborate on content. The Tags section, on the other hand, will show you all the posts using the hashtag. Again, this is a great way to get ideas for new content or see what people say about a particular topic.

So next time you're using hashtags on social media, explore both the Accounts and Tags sections - you might be surprised at what you find! Want to skip the manual work and save time? Visit the website and let us discover and engage with the relevant influencers on your behalf.

Photo by Ian Schneider / Unsplash

Search Followers

As a social media editor, I'm always looking for new ways to grow my network and communicate with influencers. One tip I've discovered is to search through the followers and following lists of the people I already follow. Searching your followers is a great way to find new creators with similar interests. By looking at who they follow, I can understand the content that interests them. And by looking at who follows them, I can see if they're engaging with their audience and growing their blog. So again, this is a great way to find new social media influencers to follow.

If you're looking to grow your social media following, one method that can be effective is to follow influencers in your industry. Following these influencers will help you keep up with the latest trends, but you may also find that some of these influencers will start following you back. Hoknowingto know the top influencers in your it can be a challenging industry. An excellent way to find out is to check the "Suggested" tab on Instagram. This tab shows you a list of users that Instagram thinks you may be interested in following. Based on who you are already looking at this list, you can quickly find some influencers you pairwise missed.

Not yet convinced? Try Weel, and let us match your brand with engaged micro-influencers.


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