How Small Brands Are Growing On Instagram: The Norm Group

How Small Brands Are Growing On Instagram: The Norm Group
Photo by Claudio Schwarz / Unsplash

Despite the content discovery and organic growth features, achieving results on Instagram is a challenge for many marketers. This article will share a few better alternatives to generate traffic and reach new audiences.

What Are Hashtags?

Hashtags are an essential part of using Instagram for business purposes. They can help you reach new audiences, engage with potential customers, and grow your brand. However, writing effective hashtags can be challenging. Here are a few tips to help you get started:

  1. Please keep it simple: A hashtag should be easy to read and understand. Avoid abbreviations or complicated terms.
  2. Be specific: The more detailed a hashtag is, the easier it will be for users to find your content. For example, #travelawesome is more likely to bring relevant results than #travel.
  3. Use keywords: Include relevant keywords in your hashtags to help users find your content. For example, if you're a travel blogger, you might use hashtags like #travelphotography or #traveltips.
  4. Please don't overdo it: Using too many hashtags can make your content appear spammy and decrease engagement.

By following these tips, you can start writing effective hashtags that will help you reach your target audience on Instagram.

Instagram : @kpbiglife
Photo by Prateek Katyal / Unsplash

Find Hashtags

As a small brand owner or marketer, you have a rough idea of your audience, but the challenging part is finding out what hashtags they use when browsing for products. A customer rarely posts on Instagram when buying a new product or service, except in very few cases. Instead, you can check what micro-influencers in your niche post on Instagram. Micro-influencers are people with a relatively small but engaged following in a specific niche. They often have closer relationships with their followers and are more likely to get honest feedback and suggestions.

Fortunately, there are a few ways to discover what micro-influencers in your niche are saying on Instagram. One way is to search for relevant hashtags and see who is using them. Another way is to use a tool like our influencer list, which allows you to see who the most popular influencers are on a particular topic. Once you've found some micro-influencers in your niche, look at their posts and see what hashtags they're using. You can then start using these hashtags in your posts to reach a wider audience of potential customers.

Like most people, you probably spend a lot of time on social media. And if you're like most businesses, you're probably always looking for ways to grow your social media following. One way to do this is by partnering with micro-influencers. Micro-influencers are social media users with a relatively small but engaged following. In addition, less prominent influencers are more authentic and trustworthy than more prominent influencers, and their communities are typically very tight-knit. As a result, micro-influencers make them ideal partners for businesses looking to promote their products or services.

But how do you find the right micro-influencer for your business? One way is to search for relevant hashtags on Instagram. For example, if you're a clothing brand, you might search for #ootd (outfit of the day) or #styleblogger. Once you've found a few potential micro-influencers, look at their content and see if it would fit your brand well. If it is, reach out and see if they'd be interested in working together. They'll be happy to help promote your product or service to their engaged community. And that's all there is to it!

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Social media platforms are a fantastic way to connect with other like-minded individuals, share tips and tricks, and grow your blog or business. However, social media can also be a competitive landscape, and it can be challenging to know which hashtags to use to reach your target audience. A great way to get some ideas is to check what your competitors use.

Import relevant hashtags into an Excel document and see which ones seem most pertinent. Of course, we advise you not to copy-paste what they use but rather try to find some hidden gems that seem relevant to test out. By taking the time to understand what others in your industry are doing, you can ensure that you are always one step ahead in the social media game!

There's always some new secret way to find the perfect hashtags and grow your following on social media. But the truth is, you don't need to overcomplicate things. A few simple methods can go a long way. For example, you can use social media monitoring tools to see your brand's hashtags. You can also check out popular blogs and social media influencers in your industry to see what hashtags they're using. You can save yourself time and effort while still seeing actual results by keeping things simple. And that's what ultimately matters.

As a small business owner, you wear many hats. There's seemingly no end to the tasks you have to juggle daily, from social media manager to bookkeeper. Hashtag research can often fall by the wayside, but it doesn't have to be a time-consuming process. Instead, start simple and measure your results. You can use social media scheduling tools like Feedhive to use their hashtag discovery function. The Instagram algorithm is constantly changing, so it's important to stay adaptable. Keeping your hashtag research process simple can save time and energy in the long run.

Photo by George Pagan III / Unsplash

Best Practices

Using hashtags is essential to reach and engage more people on social media. So whether you're a brand or a creator, use hashtags in all your posts. However, avoid using hashtags in the same order for every position; Instagram might flag this as suspicious behavior. So instead, mix them up and constantly add new entries.

As for stories and reels, brands should use hashtags here as well. So our advice is to keep it simple by following these tips; you'll be able to communicate better with your audience and see growth on social media.

How To Track The Top Hashtags

  1. Head to one of your Instagram posts
  2. View Insights
  3. Scroll to Reach
  4. From Hashtags or Explore

It will show how many users visited your profile from the mix of hashtags you used for the specific post.

Hashtags are a great way to extend the reach of your content and connect with new audiences. But, like any other marketing tool, they only work if you use them correctly. By researching which hashtags work for your brand and measuring their performance, you can keep your social media process efficient and straightforward. Thanks for following our guide on using hashtags in social media!


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