Everyone is a creator
This shift in focus led to the birth of the creator economy. These businesses, individuals, and brands focus on creating content and building communities online across various interests, says Daniel Gonda, global marketing lead at Patreon. High-quality content is the lifeblood of the creator economy.
But how is content creation done? Content creation is the single most time-consuming responsibility for today's content marketers. It has gained popularity due to easy access to free tools like TikTok, Instagram, YouTube, and Twitter. I can't be the only one to follow that dancing grandma. So a business based on social media has great potential to generate a following.
The significant part of the creator economy is that people leverage what they have access to and not just the tools. Creators bridge the gap between brands and consumers using personal skills that turn into niche markets.
The Creator Economy Is Bridging the gap between work and life.
Because content can take many forms – blog posts, videos, eBooks, Tweets, infographics, advertisements, and a few others – the content creation process is nuanced and not always as simple as it might seem. But doing it well can genuinely impact your business. For example, recent research proves that creating quality educational content makes customers 131% more likely to buy from you.
Technology has revolutionized how people create, and now, it's allowing them to make a living doing what they love. See how some of today's pioneers are bridging the gap between art and commerce.
In addition, the remote work trend has given rise to a new economy of creators. They are finding a balance between their passions and monetization.
Are you tired of people pretending to be smart? Want to learn how to grow your brand using a simple step-by-step process? It's time to join the movement and discover why creativity makes you happy!
The creator economy is real
Product placement in today's creator economy must be tastefully strategic, where even misjudgments can forever empower or damage your professional brand.
Hollywood product placement executives like Lorenzo Rusin frequently weigh in on tasteful brand integration in today's creator economy.
An industry valued at just over $100 billion, today's creator economy consists of innovators who make a living off TikTok, YouTube, Instagram, and other platforms. In 2021, YouTube had paid out $30 billion to creators over the past three years.
$30 billion. Yes, you read that correctly. In the next three years, $30 billion will be paid out to creators using online payment services. Moreover, that number is likely to grow as funding in tech startups is booming! Startups are building platforms with creators in mind, so creating content and multiple revenue streams is easier than ever.
The Norm Group is here to help you transition from one-off projects to sustained, ongoing creativity. We'll guide you through critical concepts and give examples of how successful creators have built sustainable businesses on Medium, Instagram, Twitter, Patreon, etc.