25 Free tools that will make you a successful marketer in 2023

25 Free tools that will make you a successful marketer in 2023
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Are you a startup founder looking to stay ahead of the competition with your marketing endeavors in 2023? Having the right tools can be crucial to success in this digital age. Fortunately, you don't have to invest vast sums of money into powerful software and organizations.

Instead, some fantastic free resources could drastically improve your understanding of digital marketing and help you reach your ultimate goals for next year. Whether it's keeping on top of current trends or acquiring customer insights, these tools will ensure that by 2023 you'll be an expert marketer!

Finding the right marketing tool for your startup can be challenging, but it doesn't have to be. There are plenty of free options available!


Ghost is a powerful app for new media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.


Calendly is the ultimate meeting planner and booking system for any busy professional. Its intuitive platform allows users to easily sync and integrate every aspect of their in-person or virtual meeting. Whether planning a single event or a series of appointments, Calendly streamlines your individual and organizational scheduling so you can get the most out of your business encounters.


Plausible Analytics is an open-source project dedicated to making web analytics more privacy-friendly. Our mission is to reduce corporate surveillance by providing an alternative web analytics tool that doesn't come from the AdTech world. Thousands of paying subscribers trust plausible.


Feedhive is the AI-powered content automation solution for social media that takes your marketing campaigns to the next level. As an expert user, you will be able to create and manage content at scale for any number of social accounts quickly and easily.


Canva is a design platform that creates graphics for social media, websites, presentations, and more. The platform includes millions of royalty-free images, templates, and fonts. In addition, Canva offers a free plan that gives users access to their features.

A business plan

The first step in starting any business is to create a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. A business plan is essential for any new business, as it will help secure funding and get your business off the ground.

A budget

Another essential tool for starting a business is creating a budget. This document will outline your projected income and expenses and help you track your progress. A budget is essential for any new business, as it will help you to stay on track and make informed decisions about your spending.

Marketing material

Once you have a solid business plan and budget, you can develop marketing materials for your business. This can include creating a website, designing business cards, and developing promotional materials. Marketing materials are essential for any new business, as they will help you to reach your target market and promote your products or services.

A sales strategy

A sales strategy is another essential tool for any new business. This document will outline how you plan to sell your products or services and include tactics such as pricing, discounts, and promotions. A sales strategy is essential for any new business, as it will help you to boost revenue and grow your customer base.

Customer Relationship Management (CRM) software

Customer Relationship Management (CRM) software is a tool that can be used to manage customer data, sales data, and other information. CRM software is essential for any new business, as it will help you to keep track of your customers and their interactions with your company. Also, CRM software can help you automate marketing and customer service tasks.

Starting a business doesn't have to be daunting, but it does require the right tools and strategies. You can set yourself up for success with the right resources, such as a business plan, budgeting materials, marketing materials, sales strategy, and CRM software. Additionally, you'll learn everything I do for free by subscribing to my newsletter and following me on Twitter.